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      Guide to 10DLC Compliant Call-to-Action (CTA) Without a Website

      When registering a 10DLC campaign, one of the key compliance requirements is providing a clear and verifiable opt-in method for users.

      While many businesses use a website-based opt-in, there are several other compliant waysto obtain consent for messaging.

      Below, we outline alternative Call-to-Action (CTA) methods and the required Message Flow details needed for a successful 10DLC registration.

      Alternative Compliant CTA Methods & Message Flows

      1. Paper Form or Physical Sign-Up

      If a business collects phone numbers via a paper form, event sign-up sheet, or other physical method, the Message Flow must document exactly how users provide consent.

      Example Call-to-Action/Message Flow for Paper Form

      Call to Action (CTA):
      Customers provide their phone number on a physical sign-up sheet at events or in-store.

      Opt-In Details:

      • Customers fill out a form with their name and phone number.

      • The form includes the following language:

        "By providing your phone number, you agree to receive recurring text messages from [Brand Name] for [purpose]. Message frequency varies. Message & data rates may apply. Reply STOP to opt out."

      Message Flow:

      1. Customer provides their phone number on the form.

      2. After submission, the customer receives a text message confirming their subscription:

        "Thank you for signing up for messages from [Brand Name]. Message frequency varies. Message & data rates may apply."

      2. SMS Keyword Opt-In

      A user texts a keyword (e.g., "JOIN") to a phone number to opt in to receive messages.

      Example Call-to-Action/Message Flow for SMS Keyword Opt-In

      Call to Action (CTA):
      Customers opt in by texting a keyword (e.g., "JOIN") to a phone number displayed on promotional materials.

      Opt-In Details:

      • Signage or advertising displays:

        "Text JOIN to [Phone Number] to receive updates from [Brand Name]. Message frequency varies. Message & data rates may apply. Reply STOP to opt out."

      Message Flow:

      1. The customer texts JOIN to a phone number.

      2. The customer receives a confirmation message:

        "Thank you for signing up for messages from [Brand Name]. Message frequency varies. Message & data rates may apply."

      3. Point-of-Sale (POS) or Kiosk Opt-In

      Customers opt in by entering their phone number on a POS system, tablet, or kiosk at checkout or sign-up.

      Example Call-to-Action/Message Flow for POS/Kiosk Opt-In

      Call to Action (CTA):
      Customers opt in by entering their phone number on a checkout screen, tablet, or kiosk.

      Opt-In Details:

      • The kiosk or POS screen displays the following language above the phone number entry field:

        "By entering your phone number, you agree to receive text messages from [Brand Name] for [purpose]. Message frequency varies. Message & data rates may apply. Reply STOP to opt out."

      Message Flow:

      1. The customer enters their phone number on the kiosk or POS screen.

      2. The customer receives a confirmation text message:

        "Thank you for signing up for messages from [Brand Name]. Message frequency varies. Message & data rates may apply."

      4. Verbal Opt-In (Phone Call or In-Person)

      Users provide verbal consent over the phone or in person to receive messages.

      Example Call-to-Action/Message Flow for Verbal Opt-In

      Call to Action (CTA):
      Customers verbally agree to receive text messages during a phone call or in-person conversation.

      Opt-In Details:

      • A customer service representative or staff member asks:

        "Would you like to receive text updates from [Brand Name]? Message frequency varies. Message & data rates may apply. You can reply STOP at any time to unsubscribe."

      • If the customer says yes, their phone number is entered into the system.

      Message Flow:

      1. The customer provides verbal consent.

      2. The customer receives a confirmation text message:

        "Thank you for signing up for messages from [Brand Name]. Message frequency varies. Message & data rates may apply."

      5. QR Code or Social Media Opt-In

      Users scan a QR code or click a link from social media to begin the opt-in process.

      Example Call-to-Action/Message Flow for QR Code/Social Media Opt-In

      Call to Action (CTA):
      A QR code or social media post directs users to a phone number or SMS opt-in page.

      Opt-In Details:

      • A QR code is displayed on signage or shared on social media with the following language:

        "Scan this QR code to receive exclusive updates from [Brand Name]! Message frequency varies. Message & data rates may apply. Reply STOP to opt out."

      Message Flow:

      1. The customer scans the QR code or clicks the social media link.

      2. The user is directed to a pre-filled SMS message that they send to confirm their opt-in.

      3. The customer receives a confirmation text message:

        "Thank you for signing up for messages from [Brand Name]. Message frequency varies. Message & data rates may apply."

      Final Thoughts

      Carriers require clear and documented opt-in consent for all 10DLC registrations, whether through a website or alternative methods like SMS keywords, paper forms, kiosks, and QR codes. By providing detailed descriptions and examples, businesses can ensure a smooth registration process and avoid delays or rejections.

      If you are unsure whether your opt-in method meets compliance standards, consult your messaging provider or carrier for guidance.