Variable data refers to unique, record-specific information that can be dynamically inserted into a script or other content.
For example, in a data file containing voter records from multiple districts, the representative name and number would be considered variable data, as they vary depending on the voter's district.Variable data is commonly used in COS projects, where scripts often require inserting specific details about the individual being contacted. This could look like: "Hi! My name is and I'm calling on behalf of Representative who is running for re-election." COS will automatically populate the representative name that corresponds to the appropriate record.
Another common application of variable data is personalizing text messages with the recipient's name. To incorporate variable data, you must first identify the data column that will be used and where it will be placed in the script. The column header must be entered exactly as it appears in the data file, enclosed in double curly brackets.
It's important to note that variable data fields have a 225-character limit. If the variable data exceeds this limit, you can utilize multiple fields to ensure the full text appears in the script.