What IS variable data?
Variable data is any variable information contained within a set of data. In other words, it is the different data that is associated with each individual record, such as a recipient’s name. Variable data is limited to a 255 character limit, it is best practice to keep the variable data short and precise.
What is the benefit of displaying variable data?
When utilizing the dynamic content in a data set you can customize and personalize any script. COS can automatically display the recipient’s name, insert custom survey links or even display different locations. This feature provides you with a great amount of flexibility when running your project.