Skip logic is a powerful feature in COS scripts that allows for a nonlinear progression of the script flow.
Instead of a linear progression through all questions, skip logic enables you to "skip" certain questions based on the responses to previous questions. This opens up a lot of options for script customization and personalization.
The key benefit of using skip logic is that you can tailor the script experience for each call recipient. For example, in a voter ID project, the script can dynamically adjust based on whether the voter supports the candidate or not. If the voter says "yes" they support the candidate, the script can skip ahead to the closing questions. If the voter says "no" or is undecided, the script can present additional persuasion questions to try to sway their vote.
Here's how a skip logic script might look:
Q1: Will you be supporting John Smith for congress?
- Yes -> Go to Q3
- No -> Go to Q2
- Maybe -> Go to Q2
- Refused -> Go to Close
Q2: John Smith has done great things for our community. Knowing this, can we count on your support?
- Yes -> Go to Q3
- No -> Go to Close
- Refused -> Go to Close
Q3: Great! Would you be willing to put up a yard sign to show your support?
- Yes -> Go to Close
- No -> Go to Close
- Refused -> Go to Close
By incorporating skip logic, you can create a more dynamic, personalized, and efficient calling experience tailored to each individual's responses. This makes the script much more effective and impactful.